Training

AveryMassey has provided spokesperson training for government, nonprofit and corporations for more than two decades.  The trainings consistently are rated as “excellent” and “best ever” by workshop attendees from coast to coast.

Full- or Half-Day Workshops

Spokesperson Coaching Sessions

Expert advice – professional presentation – approachable advisors. Excellent! Excellent! Excellent!


Workshop Instructors

Pamela Avery is a specialist in crisis communications planning and implementation. She has first-hand knowledge of the news business as an award-winning journalist for nearly two decades. In addition to her experience as a science and medical writer, she was the founding editor of national magazines for cancer patients and oncology specialists, and executive producer of EarthWire, a nationally syndicated environmental radio program. As a consultant, she leads national public awareness campaigns that include traditional and social media strategies for a wide range of nonprofit, government and corporate clients. She regularly works with major national and international news media and bloggers on breaking news stories. She has been a lead spokesperson/media trainer for the U.S. Environmental Protection Agency nationwide for more than a decade, and helped produce an EPA training video on RCRA sites entitled “My Land, My Legacy,” and the Brownfields 20th Anniversary video touting the achievements of that federal program to address blighted urban areas. Currently, she is working on a video marking the 35th anniversary of Superfund Act programs. An IPA2-certified public participation professional, Pamela has served as a neutral facilitator at more than two dozen complicated and, on occasion, contentious community involvement meetings in recent years.

Suzanne Rainey is an experienced digital communications strategist and program manager, and has worked with large, national and international NGOs as well as U.S. Federal Agencies throughout her career. She currently works with several Denver-based organizations to develop and implement social media and online communication strategies, branding, marketing materials, and other tools. She conducts in-depth audience research and social media training for all levels of staff within organizations. Suzanne has a BA in English Literature from Washington University in St. Louis, Missouri.

Dominic Frederico is an Emmy-award winning television photojournalist who, as an independent cameraman, regularly works on news stories and documentaries for major network and cable TV programs, including ABC News, Good Morning America, Nightline, NBC Dateline, CBS Early Show, Tonight Show with Jay Leno, CNN, National Geographic Today, The Discovery Channel and PBS Health Diary. He covered the Democratic National Convention in Denver for national broadcast outlets, the 2012 Presidential Election and regularly covers breaking stories for ABC and other national TV networks. He was a photojournalist with ABC News affiliate KMGH-TV in Denver for 10 years and Chief Photographer for CBS Affiliate KKTV in Colorado Springs for two. Dominic has been conducting spokesperson training with Pamela Avery for a decade, and also has provided media relations consultation and training for FEMA. Dominic served as Aeromedical Operations Officer with the Medical Service Corps of the Wyoming Air National Guard and was stationed in Iraq.

Sarah Massey-Warren is an accomplished senior writer with experience in writing for nonprofits, small and large businesses, government agencies, individuals, and media. She excels at identifying and targeting key audiences, developing concepts and content, researching relevant data and information, crafting messages, managing projects, packaging content, and delivering on time. She thrives in fast-paced, results-oriented environments. Sarah has written for diverse clients and audiences, in fields including sustainability and environment, water resource management, design, engineering, health care, and education, and has collaborated with Pamela Avery on projects over the past decade. Sarah also publishes creative nonfiction and literary journalism; her work appears in numerous venues including Creative Nonfiction, The Cream City Review, Architecture Magazine, and Historic Preservation, and has won literary awards. She was the co-author and editor of The Sustainable Design Resource Guide, and contributing writer to Boulder County: An Illustrated History, and numerous floodplain management and design guidelines studies. She is the editor of Re-Use You CAD: The Model-Based Cad Handbook and The Architect’s Energy Guide. Sarah teaches professional writing at The University of Colorado in Boulder.

Sample workshop agendas and a list of clients and references are available. Contact us to set up a discussion!