Fine-Tune Your Spokesperson Skills – A One-on-One Coaching Session

These one-on-one coaching sessions are for any official who may be called upon to speak to the public and other stakeholders or local news media. This 60-minute on-site session includes a review of key message development and delivery, and a brief discussion of news media pointers. A brief on-camera practice session with a mock TV-news team and a playback and critique of the interview follows. If time permits, we conduct a second on-camera session and review. A week or more prior to the coaching session, participants will receive an email asking them to describe their spokesperson experience, and provide an issue or project they want to review during the coaching session. Participants will be asked to come up with key messages for his/her issue or project prior to the training. Participants will receive a customized Spokesperson/Media Tip Sheet during the session.