Pamela Avery


Pamela has more than 25 years’ experience creating effective solutions to complex communications challenges. She has developed and implemented comprehensive communications strategies and crisis management plans for organizations ranging from Fortune 100 technology corporations to health, social justice, environmental, education and numerous other government and nonprofit organizations.

Currently, she serves as PR counsel to a nationally acclaimed law firm that is a pioneer in class action litigation on behalf of victims of corporate abuses, including such notable cases as the gender discrimination case against Wal-Mart Stores Inc. that was argued in the Supreme Court, the massive product liability case against Takata Corp., makers of the airbags that led to the death and injuries of hundreds of drivers, and the infamous mortgage-backed securities fraud that led to the meltdown of the U.S. economy in 2008.

Pamela’s spokesperson training courses have been rated “excellent” and “must take” by numerous organizations, including the U.S. Environmental Protection Agency, where she has served as a primary spokesperson trainer for more than 15 years. She has helped produce a number of documentary-style environmental videos including “Our Land, Our Legacy,” touting the achievement of the federal Resource Conservation and Recovery Act, and a video marking the 20th anniversary of the Brownfields Act, which has reclaimed hundreds of thousands of acres of blighted urban lands. In 2016, she is working on a video production for the 35th Anniversary of the Superfund Act, which is responsible for the cleanup of dangerous and toxic sites throughout the U.S.

A certified conflict resolution professional, Pamela successfully has facilitated meetings involving complicated social justice and environmental issues in communities throughout the nation.

When it comes to counseling organization spokespersons about the ins and outs of dealing with the media in all its forms, Pamela knows the news media first-hand, having been an award-winning newspaper reporter, science writer, medical writer and editor. She was the founding editor of a national magazine for cancer patients and their families, and the executive producer of EarthWire, a nationally syndicated environmental radio program.

Pamela also served as the deputy director of the Colorado Governor’s Office of Rural Health, which became a national model.